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UCI Esports Conference 2019

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10:30am PDT

A Stakeholder Journey Through The Business Ecosystem Of the Esports Industry Emerald Bay ATobias M. Scholz • Bastian Kordyaka Collegiate Esports Landscape Analysis Emerald Bay AKevin O’Hanlon The Challenge of Collegiate Esports Institutionalization Requires Partnerships between Students and Universities Emerald Bay ASamantha Close • Quentin Griffin

12:00pm PDT

Esports online viewership: The influence of push and pull factors Emerald Bay ATyreal Yizhou Qian • James Zhang Fandom Culture & Identity in Esports Emerald Bay AMaria J. Anderson-Coto • Christine Tomlinson Insights into the Esports Consumer: Explaining Consumer Engagement from a Dual Systems Perspective Emerald Bay ABastian Kordyaka • Tobias M. Scholz • Katharina Jahn • Bjoern Niehaves